L.E.A.D. 2018 brought together specialists from a range of fields both inside and outside the spa and wellness industry. Our speakers were pleased to share their expertise on a variety of topics to help you build yourself as a LEADer—personally and professionally!
Michelle Ferreri - Master of Ceremonies
Authentic, wild, fun, innovative, and creative. Returning to us as our Master of Ceremonies, she is a sought after emcee and motivational speaker… The one and only, Michelle Ferreri!
Michelle has been featured on CTV National, CBC The Current, The Canadian Press and Savvy Mom. She is a Canadian vlogger and content creator who left the world of TV for the web and never looked back. Launched in 2014, michelleferreri.com is all about being a good person and having fun doing it. Michelle works with brands, people, and corporations she believes in and supports. She is parenting, beauty, fashion, philanthropy, and beyond. Michelle ups the bar at any event – get ready to have fun and to be enriched!
Barb Stegemann - Keynote
Remarkable. Inspirational. Brilliant. Engaging. And on February 26th, 2018, she is OURS to learn from. Meet this year’s keynote speaker for LEAD 2018: best-selling author, social business innovator, entrepreneur, and CEO and Founder of The 7 Virtues… Barb Stegemann!
Lindsey McCaffrey - More Than Words
For almost two decades, Lindsey McCaffrey has written and edited smart, strategic, action-inspiring marketing-communications content for businesses and non-profit organizations across Canada and the United States.
Whether you’re looking to create or improve your business website, write a blog, develop a bio, or produce a product or service description, you will be able to apply Lindsey’s best practices to just about ANY marketing materials you need! Lindsey can help you determine what you want to say, when to say it, and how to say it well – all through the power of the written word. The result: clear, comprehensive, powerful, strategic content that differentiates your brand, shows you understand your target audience…and gets people excited to invest in your business.
A trained journalist and IABC Gold Quill winner, Lindsey is also a content strategist. Lindsey has ghostwritten web content, bios, blogs, product and service descriptions, ebooks, emails and case studies (among other things) for her clients; and has had multiple articles featured in publications including Inc.com, PRDaily.com, Bustle.com, and the Globe and Mail.
Lindsey is originally from Peterborough, Ontario; and has lived in Ottawa for 20 years.
Katie Dempsey - The Value of Building a Brand
You don’t need to be a business owner to benefit from branding. Katie will be sharing advice and techniques to position yourself ahead of competitors and inspire you to become a leader in your industry. While crowded, the spa world is ripe for empowered leaders to take command the market space. With tips from Brand Ambition, you can create an identity around your work that will help you retain your client base over time, attract high-value clients or even high performing staff. Stop competing on price, and cultivate your value.
Susan Watkin - Making Sense of the Numbers
Find some clarity in your business accounting. Make money make sense again through with a presentation from someone who is highly knowledgeable, understanding, easy to talk to and efficient as she does her magic balancing the numbers.
Susan, owner of Watkin Small Business Services, a boutique accounting and bookkeeping firm, knows what it’s like to run a small business. She’s one of those rare people who not only knows her stuff, but is also good at explaining it in terms that mere mortals can understand.
Hadriana Leo - Do More With the Money You Earn
Hadriana Leo, CCS is a Money Navigator at Crescendo Financial. As a Certified Cashflow Specialist she uses Behavioural Cashflow Planning™ techniques in combination with her years of experience as an investment advisor and teacher to help clients connect mindset and math to achieve money mastery. With her unique, judgement-free approach, Hadriana assists clients to rapidly optimize their financial journey, finding the best path to their dreams quickly and in style.
Sara Bibb - Human Resources for Humans
Sara Bibb is the Principal Consultant of MKS HR Consulting. She is a professional and certified HR & Recruitment Consultant. After completing her post-graduate program in Human Resources Management at Seneca College she earned her Certified Human Resources Leader (CHRL) designation in 2009.
Sara discovered that smaller companies have the same recruitment and HR issues as larger ones, but without the professional HR resources to handle them. What else was there to do? She started MKS HR Consulting and became the “HR Department” for small business.
Uchechi Ezurike-Bosse - Sales Mindset
Uchechi is an author, speaker, television host, and entrepreneur. She’s been featured on Hay House Radio, and is a regular contributor to The Huffington Post as well as various online publications.
Uchechi is the author of “From Aspiration to Fulfillment ~ Bridging the Gap from Where you Are to Where you Want to be”, “Business Success Blueprint ~ A Step-by-Step Process to Creating a Profitable Business You Love”, and the Creator of the Dream Life Designer Planners. A comprehensive planner and goal setting system that allows you to set aligned goals, while having the support and accountability to achieve them. She’s been dubbed the “Dream Whisperer” by clients, and is passionate about educating and empowering others to cultivate the right conditions for success.