Meet Katie Zeppieri, Keynote Speaker of the 3rd Annual L.E.A.D. Spa and Wellness Conference!

Owning It: How to Build a Life & Career You Love

It’s 2019 and we as a generation have more opportunities at our fingertips than at any other point in history. From the self-help books urging us to be better, to our social media feeds that make it seem like everybody else is living a way better life, the pressures are great and the stakes are high. With all of the opportunity before us, the ultimate question we need to be asking ourselves is: how are we managing our time and connections to build a life and career that we love? The world needs more confident leaders to help tackle the issues we face on a local and global level and this confidence will only come when we learn to love who we are and “own it.”

In this one-hour pep talk, Katie Zeppieri, will focus on “Owning It” in four main areas:

  1. Building your personal brand—how to enhance your professional image;
  2. Mentorship Management—how to find a mentor, keep a mentor, and be a mentor;
  3. Mental Health—how to build positive mental health habits into your day-to-day life, and
  4. Pitching for success—how to ask for what you want and get it.

You will leave this session with tangible ideas to help you build your network, consider new possibilities for your life and career, and be inspired to take charge of your life.

1. Bring a Buddy!

Ask a professional colleague or business friend to become your conference buddy, so you can share what you learn. You can also be an accountability partner for when it’s time to put into action the things that you have learned.

2. Stay at the conference's designated accommodations

You need to be where you can grow your network most effectively. Meeting conference attendees in the lobby or by chance in the hall is a great way to expand your network.

3. Take plenty of business cards, to help new acquaintances remember you

Tactfully collect as many business cards as you can, so you can follow up with post cards, E-mails, phone calls and coffee meet ups

4. Become an active participant, asking questions and making comments

The topics will take on new life for you. Meet every speaker you listen to and tell them your “take-away” from their session, they will appreciate the feed back and possibly give you a personalized suggestion of how you can implement the information.

5. Meet and thank everyone who served on the conference planning committee

They deserve your compliments. And when you thank them, you will definitely stand out as one of the few who did.

6. Participate in the larger conversation

Use our event hashtag #spaLEADers2019. Leading up to and during the event, make sure you’re tagging your tweets and Instagram properly. You can also monitor the hashtag throughout the conference to see what people are talking about. Striking up a conversation online is a great way to reach out to someone you’re interested in meeting but haven’t come across in person yet.

7. Connect with our LEAD social pages to stay in the loop

The latest information will also be shared on our News and Announcements page on our website

8. Find out who’s going

The people you’ll meet at the conference are as important as the conference itself.

9. Having business cards doesn’t nessessarily mean you’re ready to attend the conference

Before you start mingling, come up with an “elevator pitch”, which should consist of a few things:

  • Your name
  • What you do
  • Why you are attending

In addition to those three elements, keep your pitch shorter than 30 seconds, and keep it relevant to the conference.

Here’s an example:

“Hi, my name is Joanne Smith. I am a spa owner in Bowmanville and have a large clientele for waxing and I would like to expand my business to include body treatments. I am here to learn the skills that will allow me to scale up and brand my business so people know me for all the services I offer.”

10. Don’t eat lunch with your friends

You won’t want to miss the delectable lunch we have planned for you at LEAD. Be sure get your lunch right away then use the time to meet new people, and make connections. When you do sit down, introduce yourself, and get involved in the conversation. You’ll be amazed at who you will meet over a 30-minute meal.

11. Walk the floor

Take some time to visit our sponsors and vendors. See if there are any companies you’re interested in. Even if you don’t buy anything, you can still get a lot from the exhibitors. Other than swag, you can get information on services that will help your business grow.

12. Attend the pre and post-parties

The biggest value of a conference is the parties. This is where you’ll get the best information. When people are relaxed, they’ll end up talking and sharing more. The best connections can be made over a glass of wine chatting about what you hope to learn or have learned and how you will work it into your business plan. This is also the time to build your circle of advisors.

13. Don’t forget to follow up

At this point, the conference is over, right? Technically it is, but for you, it isn’t. You should set aside some time to follow up with every person you met at the event. If you don’t, you’ll never end up building any real relationships. Meeting someone is great, but if you don’t get to know the people you meet, you won’t gain the full value from the conference.

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