Feature Sponsor Spotlight: L’Moor


When our feature sponsor and conference organizer, L’Moor, started their distribution business they did so with a relationship-first approach. Instead of following the standard weekly-promotions-and-discount tactics, common within the spa and esthetics industry, they adopted a curation and education style that empowers their clients to be in control.

“I feel it’s one of the things that sets us apart, that we value relationship-based clients. We want to start by meeting clients’ immediate needs, then growing together, and it’s been working so far – for almost 13 years,” explains Bonnie Annis, co-founder of L’Moor.

This philosophy is embodied within their “no minimum order” policy, which is an uncommon one in the industry. It’s a philosophy that reduces waste and increases cash flow for their clients, allowing them to choose what fits their business and their budget. Clients can choose from the best products and equipment available for their particular target market, knowing that every choice will meet the L’Moor curation standard.

“When we choose a new product line we use a clear set of criteria – ingredients first, cost-effectiveness, and value. We always prioritize Canadian-made”, explains Will Roderick, co-founder and sales director of L’Moor. Of course, as the conference organizers, this is their third year as leading sponsor for the L.E.A.D Spa and Wellness Conference. While the extra work and pressure the conference brings
to daily operations brings challenges for the small company, it’s a welcome opportunity to give back to the industry while filling the void they see.

“There’s nothing more frustrating than seeing talented, young estheticians not being able to pay back their student loans,” says Roderick about where the idea for a business geared spa conference originated.

“Some of those things are really hard to take,” agrees Annis, “and even some of the more established spas, they get the whole ‘doing the service’ thing, but they get stuck in a cashflow rut where you discount services to pay a bill or you buy too much inventory and you have to sell it off. We just wanted to help people stay in the business of helping people.”

“When we looked at what we felt was missing in the industry, we saw a gap some of the basic business skills, not the esthetic skills or other service skills,” says Roderick, “There are plenty of companies that offer that, plenty of courses you can take, but there’s no one really offering education from cash-flow to marketing, as well as legal and privacy issues. Those are the types of things that you need work effectively in this industry, whether you’re an employee or an employer, or somewhere in between.”

It was after attending a Start-Up Canada event in December of 2015, that Annis and Roderick started working towards creating the first conference in earnest. It gave them the confidence to move forward on bringing the concepts of business fundamentals to their clients, health and wellness professionals and the spas and wellness centres who hire them.

“They had short, memorable presentations from leaders in all areas of business,” says Annis, “At one point during the day, we all looked at each other and said, ‘We can do this.’”

And they did.

L’Moor first hosted the L.E.A.D Spa and Wellness Conference in 2017 and annually since. Each year is a little bit bigger and better with the feedback from professionals that attend.

“This is their conference,” says Roderick, “not our conference, we just host it.”

It’s precisely this attitude of service and co-operation geared towards improving the industry that makes the L.E.A.D. Spa and Wellness Conference a unique one worth attending for spa and esthetics professionals at every stage of business or career. It’s a place to find knowledge, resources, connection and inspiration – with sessions developed to help you profit and prosper.