Your Path to Powerful, Profitable Thinking

You’ll get non-stop immersion in a world of profitability and positivity with the all-star speaker line up we’ve assembled for the third annual L.E.A.D. Spa and Wellness Conference.

As we kick things off with our crowd-pleasing Master of Ceremonies, Michelle Ferreri, you’ll soon find yourself believing everything is possible, in your life and your business, and then you’ll meet the eight expert speakers and guides who will give you the tools to make it happen.

SUNDAY MARCH 24

6pm to 9pm: Cocktail Reception

Join us Sunday evening for comfortable networking with colleagues and friends enjoying impeccable cuisine and a glass of wine.

MONDAY MARCH 25

7:30am to 8:30am: Registration & Refreshments in the Sparkplug Cafe

Check in, enjoy your morning coffee or tea and tasty, nourishing snacks while mingling with your industry peers then get seated for a full day of inspiration and growth.

Michelle Ferreri

Learn more about Michelle

8:30am to 8:45am: Event Emcee Welcome & Introductions

Michelle Ferreri is an authentic, creative, passionate visionary with a gift to share engaging stories.  

MF is a dynamic speaker who thrives on connecting with people.  She’s a vlogger, speaker and marketing consultant with over 18 years’ experience in television and media.  Her platform focuses on parenting, motivation, inspiration, self-empowerment, mental health, social justice, philanthropy and beyond. Michelle ups the bar at any event – get ready to have fun and to be enriched!

 

We couldn’t imagine our event without her…The one and only, Michelle Ferreri!

Kevin Bulmer

Learn more about Kevin

8:45am to 9:45am: Run Your Own Race: How To Stand Out, Connect and Grow Your Business

If you feel you could be getting more out of your marketing and advertising, you’re probably right. It’s rare to see it done well, and the reason why is as true in business as it is at home: we follow along on what we see from others because we’re afraid to stand out.

 

At the end of this presentation you will know:

  • Stand out from your market competitors
  • Create original content, strategy, alignment & new streams of revenue
  • Increase connection, engagement and return on investment

Marie Stevens

Learn more about Marie

9:45am to 10:30am: Fill your Schedule with Facebook Ads

Have you ever been disappointed with Facebook ads? Learn how to get results from Facebook advertising from someone who knows how to crack the code for the spa and salon market. Expert Facebook Ads consultant Marie Stevens began in the lash extension and bridal make up industries before transitioning into the marketing side. A self-described “total nerd” with numbers, her obsession is helping you level up your business without overwhelm and stress.

 

At the end of this presentation you will know:

  • How to create effective Local Awareness campaign
  • How to use ads to promote upcoming events, sales and “offer” ads
  • How to analyze and improve ad campaigns

10:30am to 11:00am: Networking Break

Leona Wilson

Learn more about Leona

11:00am to 11:45am: Communication – Commitments for Success

Learn how to shut down defensiveness and avoid angry outbursts with this session from human resources specialist, Leona Wilson, CHRL CEBS CMS. In this session you’ll learn a framework to effective communication that you can apply immediately. You will leave with a 5-step plan for dealing with touchy topics and challenging people. Leona has dealt with the toughest of conversations in her 30+ year career and looks forward to sharing her 5-step plan and many tips with you!

 

At the end of this presentation you will know:

  • How to plan effective conversations
  • What steps to take to improve communications
  • Strategies for dealing with difficult people

Christine Laviolette

Learn more about Christine

11:45am to 12:30pm: Legal Protection for Your Business & Career

Delightful might not be the first word that comes to mind when one thinks of the legal aspects of spa and medi-spa business, but that’s just what presenter lawyer Christine Laviolette promises it will be. Her presentation brings together her vast experiences in advocacy, legal advisory and dispute resolution services to health care organisations, including wellness practitioners and spas. Using fascinating legal cases, she’ll help you understand your level of risk and leave you better prepared to deal with it.

 

At the end of this presentation you will know:

  • What legal risks you’re vulnerable to
  • Potential pitfalls to prepare for
  • How to avoid lawsuits

12:30am to 1:15pm: LUNCH

Time to fuel up, network and visit our sponsors

Alaria Ritchie

Learn more about Alaria

1:15pm to 2:00pm: Movement: Find Your Energy

Self-care is vital to success, but fitting it into your day and knowing what to do can be a challenge to many professionals. This session led by mind body movement expert Alaria Richie will give you the tools to combat lethargy, and incorporate movement into your daily life. Certified in Pilates, Viniyoga and Somatic Movement, she’ll help you learn how to rediscover your mind body connection to tap into better health.

 

At the end of this presentation you will know:

  • Why movement is important for physical and mental health
  • Simple movements and exercises you can do
  • How to incorporate movement into your day

Shaelene McInnis

Learn more about Shaelene

2:00pm to 2:45pm: Small Business Bookkeeping and Income Taxes – Everything the CRA doesn’t want you to know

Paying your share without paying a penny more than you have to is the core of Shaelene’s powerful presentation. Since leaving the corporate world 15 years ago, Shaelene has specialized in empowering entrepreneurs and small business owners to be in total control of their money.

 

At the end of this presentation you will know:

  • How to smooth out the ups-and-downs of seasonal cash flow
  • How to plan for equipment upgrades
  • What you can and cannot claim for your business,
  • How to track expenses to know how much you’re spending on supplies and services, and never miss tax write-offs
  • How to avoid CRA red flags.

Lydia Wakulowsky

Learn more about Lydia

2:45pm to 3:30pm: How to Ensure the Privacy and Safety of Your Client’s Health Information

When it comes to the legal aspects of health and wellness in Canada, there are few experts who can hold a candle to Lydia Wakulowsky. She is one of only 20 Certified Specialists in Health Law in Canada, and a Partner in the Toronto office of Borden Ladner Gervais LLP. Because she is regularly called upon to provide advice on the Canadian legislative landscape for health regulatory matters and health privacy, you can be assured that you’ll be getting the most current and accurate information to guide your professional policies and protect your business and career.

 

At the end of this presentation you will know:

  • Rules for handling clients’personal health information
  • Your rights and responsibilities as a service provider
  • What you can and cannot provide and promise

3:30pm to 4:00pm: Networking Break

4:00pm to 4:45pm: Beyond Selfies & Sweet Deals: How To Use Social Media To Build A Loyal Clientele And Endless Referrals

Tamika’s personal tale of triumph will inspire as she teaches you how to banish the confusion and turn your social media into a profit centre. After a layoff, a baby, and an epiphany nearly a decade ago, Tamika Auwai left the corporate world and hasn’t looked back… even after a failed first business left her young family with a year’s salary worth of debt.

As the CEO of Orisha Creative she oversees a full service, digital marketing agency serving million-dollar businesses in the personal growth and wellness industries. She has appeared on local and national television in Canada, and she’ll be gracing our conference with a must-see interactive session that will get your social strategy working

 

At the end of this presentation you will know:

  • The secret strategies to generating new and repeat business on Facebook and Instagram.
  • How to turn your daily social media “scroll time” into future bookings and sales
  • The ONE thing you need to do each month to keep your clients coming back…with their friends!

Katie Zeppieri

Learn more about Katie

5:00pm to 6:00pm: KEYNOTE PRESENTATION 

Owning It: How to Build a Life & Career You Love

It’s 2019 and we as a generation have more opportunities at our fingertips than at any other point in history. From the self-help books urging us to be better, to our social media feeds that make it seem like everybody else is living a way better life, the pressures are great and the stakes are high. With all of the opportunity before us, the ultimate question we need to be asking ourselves is: how are we managing our time and connections to build a life and career that we love? The world needs more confident leaders to help tackle the issues we face on a local and global level and this confidence will only come when we learn to love who we are and “own it.”

 

In this one-hour pep talk, Katie Zeppieri will focus on “Owning It” in four main areas:

  • Building your personal brand—how to enhance your professional image;
  • Mentorship Management—how to find a mentor, keep a mentor, and be a mentor;
  • Mental Health—how to build positive mental health habits into your day-to-day life, and
  • Pitching for success—how to ask for what you want and get it.

You will leave this session with tangible ideas to help you build your network, consider new possibilities for your life and career, and be inspired to take charge of your life.

TUESDAY MARCH 26

8:00am to 4:30pm: Hands-On Training Day – Click to view topics!