Just like last year’s conference, L.E.A.D. 2018 will bring together specialists from a range of fields both inside and outside the spa and wellness industry. Our speakers are pleased to share their expertise on a variety of topics to help you build yourself as a LEADer—personally as well as professionally!

Barb Stegemann - Keynote

Remarkable. Inspirational. Brilliant. Engaging. And on February 26th,  2018, she is OURS to learn from. Meet this year’s keynote speaker for LEAD 2018: best-selling author, social business innovator, entrepreneur, and CEO and Founder of The 7 Virtues… Barb Stegemann!

Lindsey McCaffrey - More Than Words

Every single business needs content to promote its products and services. And sure, most people can string words together. But are the words you’re using the “right” words? Are they clear? Powerful? Persuasive? Do they speak to your target audiences’ needs? And will they motivate folks to become long-standing clients? For almost 20 years, Lindsey McCaffrey has created strategic, professional, action-inspiring marketing-communications content for organizations across a myriad of sectors – including those in the spa, wellness, beauty and health-based industries. At LEAD 2018, Lindsey will share key expert insights to help you produce more than “just words.” Whether you’re looking to create or improve your business website, write a blog, develop a bio, or deliver a product or service description, you will be able to apply Lindsey’s best practices to just about ANY marketing materials you need! The result: clear, comprehensive, powerful, strategic content that differentiates your brand, shows you understand your target audience…and gets people excited to invest in your business.

Katie Dempsey - Communicating Your Brand Online

Learn strategies that you can implement TODAY to turn your followers into LOYAL customers. Katie will be sharing tips for refining your brand, and she’ll show you how to communicate on social media to increase your client base, and grow repeat business.

As the owner of Brand Ambition, Katie Dempsey is familiar with the challenges of running your own business.  She helps her clients optimize their marketing and branding for the affordability of social media and online marketing.  Katie developed her skills specifically in the spa and wellness industry as the Marketing Director of Durham Region’s Largest event center and spa.

Susan Watkin - Making Sense of the Numbers

Find some clarity in your business accounting. Make money make sense again through with a presentation from someone who is highly knowledgeable, understanding, easy to talk to and efficient as she does her magic balancing the numbers.

Susan, owner of Watkin Small Business Services, a boutique accounting and bookkeeping firm, knows what it’s like to run a small business. She’s one of those rare people who not only knows her stuff, but is also good at explaining it in terms that mere mortals can understand.