Conference Schedule 2018
8:00am - 9:00am
Registration & Refreshments in the Sparkplug Café
Check in, enjoy your morning coffee or tea and tasty, nourishing snacks while mingling with your industry peers then get seated for a full day of inspiration and growth.
9:00am - 9:15am
Welcome and Introductions
Michelle Ferreri - Event Emcee
Authentic, wild, fun, innovative, and creative. Returning to us as our Master of Ceremonies, she is a sought-after emcee and motivational speaker… The one and only, Michelle Ferreri!
Michelle has been featured on CTV National, CBC The Current, The Canadian Press and Savvy Mom. She is a Canadian vlogger and content creator who left the world of TV for the web and never looked back. Launched in 2014, michelleferreri.com is all about being a good person and having fun doing it. Michelle works with brands, people, and corporations she believes in and supports. She is parenting, beauty, fashion, philanthropy, and beyond. Michelle ups the bar at any event – get ready to have fun and to be enriched!
9:15am - 10:00am
The Value of Building a Brand
Katie Dempsey - Brand Ambition
Businesses have come to understand the value of “branding”, but you don't need to be a business owner to benefit from a clear brand. Katie will be sharing advice and techniques to position yourself ahead of competitors and inspire you to become a leader in your industry. While crowded, the spa world is ripe for empowered leaders to take command the market space. With tips from Katie, you can create an identity around your work that will help you retain your client base over time, attract high-value clients or even high performing staff. Stop competing on price and cultivate your value.
10:00am - 10:45am
Pricing for Profitability
Susan Watkin - Watkin Small Business Services
In her approachable and plain-spoken style, Susan identifies pricing myths and misperceptions, and takes the time to break down helpful strategies to make certain that the services you’re offering are profitable and sustainable. Don’t sell yourself out of business – high ticket services don’t necessarily mean high profit.
10:45am - 11:15am
Everyone! Ready, and... Mingle! (And grab another cup of coffee if you are so inclined)
11:15am - 12:00pm
Uchechi Ezurike - My Empowered Living
From the foundation of learning what your customer needs and wants, to creating a solution and getting comfortable with your offer, Uchechi shares her impactful step-by-step process to create your sales success mindset. If you have ever felt that you needed to create a plan and set achievable goals, here is the comprehensive blueprint.
Lunch and Networking
Enjoy a delicious lunch created exclusively for L.E.A.D. by the region’s top chef, Chef Zab Vanderhyden of Craft Food House! Meanwhile, take a few minutes to connect with your peers and business colleagues.
Also be sure to visit our exhibitors during the break. Don’t forget to bring your purse along—because you’re bound to want to do some shopping!
Bonnie Annis & Will Roderick - L’Moor
More Than Words
Your website, Facebook page and service menu need more than "just words." Whether you're looking to create or improve your business website, write a blog, develop a bio, or deliver a product or service description, you will be able to apply Lindsey's best practices to just about ANY marketing materials you need! The result: clear, comprehensive, powerful, strategic content that differentiates your brand, shows you understand your target audience...and gets people excited to invest in your business.
Bill 148 is Bigger Than You Think
Sara Bibb - MKS HR Consulting
As the dust starts to clear around Bill 148, employers, employees, renters and contractors are left with questions about their rights and responsibilities under this new legislation. Sara brings her extensive knowledge of employee classification, scheduling considerations and minimum wage requirements so that you can walk away with new knowledge and understanding to create a strong and healthy employer/employee relationship.
Take a quick break to move around, chat with peers, make a phone call, and check your email—while prepping your mind to take in even more great information.
Finding Magic in Your Numbers
Hadriana Leo - Crescendo Financial
Have you ever looked at your income/revenues and thought, “If only there were a couple more zeroes at the end I could do…”? Or had that feeling that it would take a magical intervention to make your money do the things you need it to do for your life and business? Hadriana shares how to bring your own brand of practical magic to the numbers that are your reality. You will learn how to make the numbers work for you so that you are spending money on expenses that give you the returns you need and create growth opportunities that will propel your life and business from here to extraordinary, smoothly and efficiently. At every stage, there is opportunity. In this hands-on presentation she will help you use your money reality to seize only the best opportunities and create extraordinary results.
Keynote: Make Perfume Not War
Barbara Stegemann’s entrepreneurial vision was formed after her best friend—a soldier—was severely wounded in Afghanistan. Understanding that supporting Afghanistan’s economy was key to building stability for its people, Barbara created The 7 Virtues Beauty, a company that sources organic oils from countries experiencing turmoil (such as Afghanistan, Haiti, the Middle East and Rwanda). Despite addressing complex global matters in her talks, Stegemann uses humour to explain how individuals can use business for good and effect change, both at home and worlds away.
As a keynote speaker, Barbara Stegemann has opened for Erin Brockovich, and is often invited to moderate panels and attend events as a delegate with world leaders such as Bill Clinton.
Now's your last chance to talk to our exhibitors, and pick up that thingy you've been looking at all day!