Conference Schedule 2017
8:00am - 9:00am
Registration and Morning Refreshment
For those who are unable to take advantage of early registration at our cocktail reception. When you’re checked in, enjoy your morning coffee or tea and tasty, nourishing snacks while mingling with your industry peers and get seated for a full day of inspiration and growth.
9:00am - 9:15am
Opening and Welcome Message
Our emcee for the day is Michelle Ferreri, entrepreneur and vlogger. She has harnessed the authentic, fun, innovative and creative aspects of her personality to grow her personal brand and become a well-known social media influencer.
9:15am - 12:00pm
Katie Dempsey from Brand Ambition
Whether you own your business, plan to start a business, or represent a business, you have a brand. This session offers unique insight on how to position yourself in a competitive industry, and stand strong on your unique promise to your customer. The morning focus is all about marketing and planning.
Reaching out to our clients to let them know how you can help them look better, feel better and be healthier is an important part of your marketing plan, and the best way to create loyalty and trust in your business. Email marketing is one of our most important tools to reach our customers and this presentation shows you how to create simple email campaigns that are almost effortless but bring great results.
Susan Watkin from Watkin Small Business Services
Good business comes from good planning, and whether you’re in “startup” or “scaleup” mode, it’s clear that planning and profit go together. In her clear and approachable style, Susan Watkin of Watkin Small Business Services, illustrates what the key “numbers” are, and how to make sense of them in your business.
12:00pm - 1:00pm
Lunch and Networking
This your time to enjoy a delicious lunch created exclusively for us by our region’s top chef. While you are noshing, take a few minutes to connect with your peers and business colleagues, then be sure to visit our exhibitors.
1:00pm - 3:00pm
Interior Design - how to create a space that embraces your brand and expresses your unique style and vision. Make every client experience memorable.
Panel Discussion presenting perspectives and issues facing the spa and wellness industry today.
3:00pm - 3:30pm
Coffee Break and Networking
A quick break to move around and chat with peers while prepping your mind to take in more great information.
3:30pm - 6:00pm
Keynote Speaker and Closing
Peter Shankman is one of the most sought after speakers on customer and social economies. You will find him engaging, inspiring, and most importantly, chock-full of real-world ideas and practices that you can immediately implement to build your business and increase your revenue. When people think spa and wellness, they think of being pampered, of walking out better, happier, and less stressed than when they walked in. But for the majority of people, that's just a dream. Bad customer service, bad CRM, terrible location management - all contribute to a bad time. What if it wasn't so hard? The fact is, it's not. Customer service doesn't need to be a cost; it can be a profit center - if you follow some basic rules. The next fifty years of the economy are going to be run by the customer experience. Why miss out on that, especially when it's not that difficult to be better than the competition?
Purchase your ticket today to become an influential #spaLEADer for your clients!